Telecoms

Land line carrier

CRM project to increase up sell and cross sell

• legacy customer and billing systems
• data analysis
• data mining
• project management

• worked with billing organization and carrier on joint project to understand factors contributing to new services opportunities for existing customer base
• predictive model identified factors highly influential in customer behavior
• customer database scored using results
• results used in campaign to test accuracy of model
• marketing group deployed model results in campaign to increase customer lifetime value