Telecoms

Wireless services business

CRM project to increase customer retention

• Teradata data warehouse
• customer transaction data
• data analysis
• data mining
• project management

• worked with IT and marketing on joint project to understand factors contributing to high churn rates
• predictive model identified factors highly influential in customer behavior
• customer database scored using results
• results used in call campaign to test accuracy of model:  result--high return
• marketing group deployed model results in campaign management system