Technology

Application software developer

CRM product offering to increase customer retention

• relational data warehouse
• circulation, advertising, finance transaction-level data
• business process reengineering
• strategic partner management
• project management

• initiated relationship with Newspaper Association of American, which established the industry standard definition for subscriber churn
• developed algorithms for calculating and maintaining churn at customer level
• packaged solution offering, including promotion, training, and piloting with key customers
• established high visibility for company by speaking regularly at industry conferences focusing on customer retention