Technology

Application software developer

Database marketing packaged solution

• relational data warehouse
• customer transaction-level data
• integrated Postalsoft for address hygiene and validation
• deduplication
• list matching to enable integration of outside geo- and demographic data
• project management
• business process reengineering
• strategic partner management

• managed project to add competitive advantage to core product with database marketing package
• customers promoted solution at trade shows, conference, and media events 
• established high visibility for company with monthly speaking engagements to industry leaders
• managed packaging of solution
• formed strategic partnerships with data providers to enable end-user customers to deploy total household databases of their markets