Technology

Application software developer

Executive information system (EIS)

• relational data warehouse
• standardized extraction, transform and load from the warehouse
• predefined summaries for newspaper executives
• drill down to detailed customer transactions
• menu front end
• web deployment
• strategic partnership with business intelligence company
• project management
• product packaging
• product roll out, marketing & promotion

• prototype was developed, then piloted with four executives in company's install base
• constant and immediate feedback look with executives resulted in usable system in 3 months
• extraction, transformation and load procedures were deployed in core product in special library
• solution, including training, was packaged, marketed, and promoted 
• resulted in $1.5M in high-margin revenue in first year, over 15% of company's total revenue