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SERVICE |
NOTES |
Baseline Study |
We document the current
status of your customer-driven
marketing capabilities and the information currently available to measure progress against the
baseline. We assess how aligned your organization
is with strategically important customers. |
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Segmentation Analysis |
We examine your customer base from the
perspective of the buying decision criteria of your
customers. We work with you to identify a handful
(typically 6 or fewer) strategically important customers
to partner with for the the project. |
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Customer Partnering |
The project is launched with customer
partners. Responsibilities, goals and expectations are
outlined. Gaps in resources are identified and you put
an agreement (we can provide assistance if you wish) in
place with each customer. |
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Product/Service Proposal |
We work with you and your customer
partners to identify a product/service that will deliver
clear benefits to them and a solid return to you.
Representatives from your product/service development
team assess feasibility and scope. |
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Project Plan |
This roadmap for the project details
roles and responsibilities of you, the customer partners
and Envision. Timelines, milestones, metrics and the
budget are included. Gaps in resources and information
are also outlined in the plan. |
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Product/Service Development |
Development is undertaken
in well-defined incremental steps using prototyping
methodology where possible. Frequent feedback on the
prototype from customer partners ensures that resources
are used wisely and the project stays on track. |
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Launch & Promotion |
The approved product/service is
launched with customer partners playing a key role in
the marketing campaign. The initial target market is
your existing customer base followed by others
identified in the marketing plan and by people in your
organization. |
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Progress Tracking |
Periodic tracking against the baseline
is reported and recommendations for improvement are
made. We suggest using our tracking toolkit unless you
have others that you prefer. To find out more about our
toolkit,
click here
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Process Integration |
This service plays a vital part role in
making customer-driven marketing a part of your
organization's fabric. Here we help you to lay out a
roadmap for specific roles and responsibilities among
your people and their relationships with customers. |
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Mentoring & Training |
Need assistance in
realigning your staff with your customers' expectations
and customer-driven marketing revenue potential? Turn
your staff (sales, customer service, marketing) into
engaged partnering resources.
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