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Technology Projects |
A common denominator of our success in projects with technology companies over the years has been partnering with customers to pilot, develop, package and jointly market software-based solutions. Do you have the people and experience to do this? Let's talk. |
| Organisation | Background | Project Summary |
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Recently acquired by IBM,
SPSS is an analytical software company focusing on data mining
and predictive modeling. It also provides statistical software
that is used in thousands of organizations and schools. The company hired Dale Eskra to manage their healthcare sales, marketing and consulting organization. |
sales
management territory modeling and alignment customer partnering budgeting and forecasting  |
| Organisation/td> | Background | Project Summary |
 |
PBS provides
software to the newspaper industry. Our work there consisted of
running the marketing department and partnering with customers
and industry leaders. This was a turnaround situation. The company was purchased out of bankruptcy court. Our projects led to a complete and successful turnaround. In addition, we managed a three-year $21M (total value) project, partnering with HP and PwC. This project established PBS as the dominant player in its market. The company was then acquired by dti. |
customer
partnering: new products association partnering: new products automated propreseller relationships marketing communications trade shows user group meetings new product launches sales support presentations reseller relationships seminars, webinars advertising brochures newsletters case studies database marketing project management |
| Organisation> | Background | Project Summary |
  |
Thomson,
based in Toronto, developed a strategy to divest over 125
newspapers in North America in order to invest entirely in on-line and
digital high-growth media. Timely and well-executed, this strategy was especially prescient given the shift from print to digital media. The merger with Reuters makes the company an "intelligent information" resource, as they promote on their web site. |
project management database marketing association partnering hardware vendor partnering consulting firm partnering online training partnering newspaper property partnering Project scope: Three years $20M Partnered with HP and PwC |
| Organisation | Background | Project Summary |
 |
Sarva was a
two-person startup distributing and impelemting healthcare
software to providers. The revenue challenge was filling a sales pipeline. |
marketing
plan marketing sales support / prospecting sales calls |
| Organisation | Background | Project Summary |
 |
netExs,
based in Milwaukee, was a three-person business intelligence
software startup. The revenue challenge was filling a sales pipeline. |
marketing
plan marketing communications sales calls brochures, factsheets |
