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Media Projects |
Although completed for one company and one association, our media projects comprise the most comprehensive and high-impact work we have done to date. Result of projects: client positioned sale of over 125 newspapers to several buyers for $2.6B, the proceeds of which were invested in online and digital media, then merged with Reuters. Do you have the people and experience to implement projects to take your company in a new, high-growth area? |
| Organisation | Background | Project Summary |
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Thomson,
based in Toronto, developed a strategy to divest over 125
newspapers in North America in order to invest entirely in on-line and
digital high-growth media. Timely and well-executed, this strategy was especially prescient given the shift from print to digital media. The merger with Reuters makes the company an "intelligent information" resource, as they promote on their web site. http://thomsonreuters.com/ |
project management database marketing association partnering hardware vendor partnering consulting firm partnering online training partnering newspaper property partnering  Project scope: Three years $20M Partnered with HP and PwC |
| Organisation | Background | Project Summary |
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NAA, based in Washington DC, is the association newspapers turn to for help with government relations and improving their business. | association
partnering product development
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| Organisation | Background | Project Summary |
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Through a
grant obtained by the University of Missouri School of
Journalism and by partnering with the American University of
Bulgaria, a series of seminars was presented in four venues
across
Bulgaria. Dale Eskra was invited to develop and present database marketing workshops to media owners and executives. Three other colleagues addressed management, advertising and planning topics. |
seminar
development & presentation database marketing
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