Media

Newspaper group

Executive information system (EIS)

• relational data warehouse
• standardized extraction, transform and load from the warehouse
• predefined summaries for advertising and circulation executives
• drill down to detailed customer transactions
• menu front end
• web deployment
• strategic partnership with business intelligence company (Cognos)
• project management
• product packaging

• prototype was developed, then piloted with key executives in advertising
• constant and immediate feedback look with executives resulted in usable system in 3 months
• solution was deployed from managers down to individual sales reps
• training program was developed
• "drop in" solution meant no involvement was required from IT.
• results were achieved immediately
• executives who were formerly skeptical of using information systems became avid users and supporters