Healthcare

Managed care

Increase member retention, cross sell products

• extractions from data warehouse
• data analysis
• data mining
• campaign management interface
• database marketing

• project identifies 10% of members likely to contribute to 90% of disenrollment (churn) problem
• database marketing group uses results in targeted campaign
• retention rules are used to acquire new members through link to campaign management
• members are scored for propensity to disenroll, alerting customer service of high priority members